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Case

Breast Cancer Kent

"It is increasingly complex these days. Treatments are improving which is great for patients, but that makes for really detailed conversations in the clinic. We know that patients recall very little of what we tell them, and often leave feeling overwhelmed." Dr. Russell Burcombe.

Dr. Russell Burcombe Consultant Oncologist and Trustee at Breast Cancer Kent



The Challenge

Nothing can prepare a person for the shock of being diagnosed with cancer. Processing the gravity of the diagnosis is difficult enough, yet alone being able to comprehend the onrush of medical information that follows. This is an ongoing challenge for oncology centres throughout the world and is something that the Breast Cancer Kent charity in England have set out to help alleviate for patients living in the region.  The idea is to enable patients to make sense of their diagnosis, treatment options and available support, on their terms.  


Solution

The amount of material given to a newly diagnosed cancer patient is staggering. Dividing this content into digestible pieces of information, with easy to use, relatable terminologies was a process undertaken by our team alongside Consultant Oncologist and Trustee at the Centre, Dr. Russell Burcombe. Together we mapped out not only how to best organise the information but focussed upon providing patients with the option to navigate the app how they please, and to customise its content according to their treatment pathway. 


About Breast Cancer Kent

Breast Cancer Kent aims to improve the lives of those diagnosed with breast cancer in Kent. The organisation does this by funding projects, equipment and research to support the work of the NHS Medical Teams at the Maidstone and Tunbridge Wells Breast Care Units, Kent Oncology Centre and the University of Kent School of biosciences.


Start supporting your patients with Patient Journey App

You can also use Patient Journey App to update your patients with the right information at the right time. Through interactive push notifications you can inform, activate and empower them about the next steps in their patient journey.


The apps we have created are already used by 95+ hospitals and clinics, across 19 countries by more than 98,000 patients.